About the Project —
Dripped is a neighborhood coffee shop located in New York City serving unique blends of high-end coffee. I worked with the founder to develop the logo and basic identity that spanned across the many touch-points of the shop including signage, printed material, interior design and utensils. The brand’s personality was modeled after the visual cues found in the world of hip-hop and streetwear to form a high-contrast brand identity that blends with the environment it was born from.
